Add Live Chat to Website to Bring Down Shopping Cart Abandonment07.04.2020
Shopping cart abandonment is the biggest challenge the online retailers are facing in the rapidly growing e-commerce market. The practice has become common because there are umpteenth options available for the online shoppers where they can draw a comparison between different products and services. This is why; the online shoppers avoid the finish line during online purchasing. A survey report has shown that 67% of shopping carts are abandoned just before completion of transaction process.
Studying in detail, you can find a number of reasons for the shopping cart abandonment but add live chat to website application has done a great job to engage, attract and satisfy customers, ultimately leading them through to checkout and out the other side. Given below are the shopping carts abandonment rate statistics and see how live support chat website can help tackling these issues. High Shipping Costs: Statistical data results have shown that 44% customers abandon shopping carts before completing a purchase due to unaffordable shipping costs.
Using add live chat to website, the online operators can give detailed explanations of shipping costs during the purchase process. This way, the delivery cost will not shock the customer as a nasty joke. Besides, online operators can also offer free shipping incentives to customers engendering them to complete a purchase process happily. Unprepared to Make a Purchase: It is also revealed from the market survey statistics that 41% of the customers abandon shopping cart because they are unprepared to make a purchase.
Usually customers get distracted due to a number of options available and remain indecisive to end a purchase successfully. However, live support chat website tool allows operators to judge customers’ behavior and watch when they are going to switch to other websites. As this very moment, a live chat operator can approach a visitor proactively, ultimately guiding him to buy a product. Unaffordable Product Price: The survey has also shown that 25% of the customers did not complete the purchasing process, as they found the prices beyond their budget.
However, using add live chat to website, the expert operators can convince customers to complete transaction by offering a discount code, a free gift, free delivery or a discount on their next purchase. Complicated Checkout Process: According to survey report, 11% abandoned shopping cart due to complicated checkout process. However, with live assistance on your website, the operators can provide a proper guidance to each of the customer to ease the checkout process.
Moreover, live chat keeps a record of every conversation in the form of chat transcript, from where you can make necessary changes according customers’ demands. On the short note, live chat on business website can serve as a magic wand for the online retailers to overcome the shopping cart abandonment. Tim Burris is a marketing executive at Live Admins.
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